Event planning is my heart – stationery design is my soul. In my senior year as a graphic design student at Kutztown University, I took a course on event graphics and designed a wedding suite. One of the most important things my professor taught me was to always cultivate a concept before designing anything. This goes so far beyond "what are your wedding colors" and "what fonts do you like". Every couple has their own unique love story, and that should be reflected in the details of their day. I've brought that way of thinking into my wedding planning work as well, giving everything a cohesive aesthetic from the moment your guests receive their save the date to the very last dance.

I spend my first meeting with every new couple getting to know them. 99% of the time, I have a concept brewing in my mind before the meeting is even over. Learning their story is one of my favorite parts of the job, because no two are ever alike. I treat my work the same way; I will never repeat a design or reuse artwork. I create everything from scratch in my own home studio, first writing out a concept, then finding inspiration, and finally creating. Sketching, watercoloring, vectoring in the computer – the medium I choose is so dependent on the couple and their concept. You can find plenty of custom invitation designers, but very few of us take it to this level of personalization.

Even fewer of us hand-make every last piece. There's something special about hand-crafted stationery vs. machine printed. Every one comes out a little bit different, just like every couple. It's not for everybody – there's a beauty in crisp lines hot off the press just as well – but for those who want to have that personal touch, the subtle nuances add to the aesthetic. I create everything individually by hand in my own home studio with my trusty inkjet, letterpress, and foil printers. I source my paper from other small businesses, much of it being handmade itself.

Antiqued Soul: With Jen + Pat's love for old books, an antique look was the perfect fit to go along with Jen's DIY library-card save-the-dates. Deckled edges, a handmade floral stamp border, and letterpress brought this design home. (Photo by Kelly Giarrocco)

Wine + Beer: This letterpress invitation suite was inspired by Karli + Geordan's love of fine wine and craft beer. Coaster save the dates set the tone for all that was to come, and I must say spilling wine and beer and creating rings was some of the most fun I've had in the art creation stage.

Some other benefits of my hyper-customized process include the ability to send out different versions of a design (or different designs altogether like Chrissy + Michael's save the dates above), day-of products that flow seamlessly (like menus, signs, place cards, and more), a matching website (yes, I code too), and a lower price point (seriously, let's chat!). My goal is to customize each piece so much that the guests know that it's from that couple before even reading the names. I love the look on a couple's faces when they read through their concept for the first time or hold their printed invitation in their hands, and I love hearing guests comment on the seamless cohesion from the invitations to the ceremony programs. I love finding new ways to visually represent each unique love story – what's yours?

Modern Romance: Jake + Julia first met on Bumble. Their mutual sarcasm and love for the nontraditional inspired this humorous and out-of-the-box design, while still giving a nod to their origin story. (Photos by Samantha Jay Photography

You can view my full stationery portfolio on our Facebook page